New strategy for supermarket operation: benefit analysis of direct display of product display boxes

In the fiercely competitive retail industry, supermarket operators are always looking for ways to improve efficiency and customer experience. The innovative strategy of direct display of product display boxes is gradually becoming a new favorite of supermarket operations, and its benefits are reflected in many key aspects.

Reduced operating costs: In terms of labor costs, traditional display requires employees to take out the goods from large packages and put them on the shelves one by one, which consumes a lot of time and manpower. With direct display of display boxes, employees only need to put the whole box of display boxes on the shelves, which greatly shortens the display time and greatly reduces the manpower input. Take a large chain supermarket as an example. After adopting the new strategy, the replenishment time every night was shortened from 3 hours to 1 hour, and the manpower demand was reduced from 5 people to 2 people. In terms of packaging costs, there is no need to prepare additional shelf display packaging for individual products, which reduces the procurement, storage and disposal costs of packaging materials, and reduces the loss of goods caused by secondary packaging and handling.

Improved customer experience: Direct display of display boxes can create a more attractive shopping environment. These display boxes are often carefully designed, with eye-catching brand logos and product information, which can quickly attract customers' attention. For example, the display boxes of a well-known beverage brand are brightly colored and have unique patterns, which are particularly eye-catching on supermarket shelves. Moreover, the centralized display of goods in the display boxes allows customers to easily compare different specifications and styles, quickly find the required goods, and improve shopping efficiency. In addition, some display boxes have a convenient opening design, which is convenient for customers to take and try, enhancing the interactivity and pleasure of shopping.

Brand promotion and marketing assistance: Display boxes are an important window for brand display. Brands can display unique brand stories, new product information and promotional activities on display boxes to directly reach consumers. For example, a beauty brand displays the characteristic ingredients and usage effects of the latest series of products on display boxes to attract customers to try and buy. Supermarkets can also cooperate with brands with the help of display boxes to carry out joint marketing activities, such as customizing display boxes with supermarket logos and brand advertisements to enhance the brand awareness of both parties and achieve mutual benefit and win-win results.

The direct display strategy of product display boxes brings significant benefits to supermarket operations in terms of cost control, customer experience optimization and brand marketing, and it is worth more supermarkets to actively explore and apply in operations.